WordPress builds, broken down
Theme reviews with real speed test data, build guides that survive updates, and full teardowns of sites I have built and fixed.
From wireframe to shipped
Every review here starts the same way: strip the theme back to its structure, rebuild it, and measure what actually changed.
Structure first, then content, then the theme.
Four things, covered properly
Themes Guide
Side-by-side theme reviews with Lighthouse numbers, not opinions.
Browse reviewsTech
Hosting, performance, Core Web Vitals, and the tools worth paying for.
Read the guidesMarketing
SEO, email, and the traffic tactics that still work on a small site.
See what worksBusiness
Pricing, clients, and running a one-person web shop without burning out.
Learn the ropesA theme is only as good as its narrowest screen
Phone, tablet, laptop, wide desktop. Every theme gets checked at all four before it gets a verdict.
The same layout, from 390px to 1440px.
One build breakdown a week
No roundups, no sponsored filler. Just what I shipped and what I learned doing it.
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